Privacy Policy

Effective Date: [INSERT DATE] Last Updated: [INSERT DATE]


Soléa Aesthetics & Wellness ("Soléa," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit soleaaesthetics.com (the "Site"), request a consultation, or otherwise interact with us online.


By using the Site, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Site.

1. Information We Collect


a. Information You Provide Directly

When you fill out our contact or consultation request forms, book an appointment, sign up for our newsletter, or otherwise contact us, we may collect:

  • Name, email address, phone number
  • Messages, treatment interests, or questions you submit
  • Information you provide when applying for financing through Cherry or Afterpay (collected and processed directly by those third parties — see Section 4)


b. Health-Related Information

If you voluntarily share information about your skin, aesthetic goals, or medical history in a form, message, or consultation request, we treat that information as confidential and use it solely to prepare for and provide your care. This Site is not intended for transmitting detailed medical history, and we ask that you save specifics for your in-person or telehealth consultation. This website Privacy Policy is separate from any HIPAA Notice of Privacy Practices you may be asked to sign as a patient of the practice.


c. Information Collected Automatically

When you browse the Site, we and our service providers automatically collect certain technical information via cookies, pixels, and similar technologies, including:

  • IP address and approximate location
  • Browser type, device type, and operating system
  • Pages viewed, time on page, referring/exit pages
  • Click, scroll, and mouse-movement behavior
  • Session recordings and heatmap interactions


See Section 3 (Cookies & Tracking Technologies) for details on the specific tools we use.

2. How We Use Information

We use the information we collect to:



  • Respond to inquiries and schedule consultations or appointments
  • Communicate with you about your appointments, treatments, and account
  • Send marketing communications (with the ability to opt out at any time)
  • Improve the Site's content, layout, and user experience
  • Measure the performance of our advertising campaigns
  • Understand how visitors use the Site so we can fix usability issues
  • Comply with legal obligations and protect against fraud or misuse


We do not use website form submissions to make treatment decisions without a full in-person or telehealth clinical consultation.

3. Cookies & Tracking Technologies

We use the following third-party tools to understand Site usage and measure marketing performance. Each tool operates under its own privacy policy, linked below.


Google Analytics (GA4)

We use Google Analytics to understand how visitors interact with our Site — which pages are viewed, how long visitors stay, and what actions (like clicking "Book a Consultation") they take. Google Analytics uses cookies and similar identifiers to collect this information. Data is aggregated and used for reporting purposes.


  • You can opt out using the Google Analytics Opt-out Browser Add-on.
  • Google's data practices: Google Privacy Policy


Microsoft Clarity

We use Microsoft Clarity to generate anonymized heatmaps and session recordings that show how visitors scroll, click, and navigate the Site. This helps us identify confusing layouts or broken elements. Clarity may capture mouse movement, clicks, and scrolling but is configured to mask sensitive input fields where applicable.


  • Microsoft's data practices: Microsoft Privacy Statement and Clarity's data usage summary


Meta Pixel (Facebook/Instagram)

We use the Meta Pixel to measure the effectiveness of our Facebook and Instagram advertising and to build audiences for future ad campaigns. The Meta Pixel may collect information about pages you visit on our Site and share this with Meta Platforms, Inc. under Meta's Limited Data Use terms.


  • Manage your ad preferences: Meta Ad Preferences
  • Meta's data practices: Meta Privacy Policy


Managing Cookies

Most browsers let you refuse or delete cookies through browser settings. Disabling cookies may affect how the Site functions. Where required by law, we will present a cookie consent banner allowing you to accept or decline non-essential cookies before they are set.

4. How We Share Information

We do not sell your personal information for money. We do share information with:


  • Service providers who help us operate the Site and business (e.g., Duda, our website hosting/CMS platform; email or SMS communication tools; scheduling software)
  • Financing partners (Cherry, Afterpay) — if you apply for financing, your application information is submitted directly to and processed by these companies under their own privacy policies
  • Analytics and advertising partners listed in Section 3
  • Legal or safety purposes — if required by law, subpoena, or to protect the rights, safety, or property of Soléa, our clients, or others


Under California law (CCPA/CPRA), sharing information with advertising partners like Meta for cross-context behavioral advertising may be considered "sharing," which is why we provide the opt-out mechanism described in Section 6.

5. Data Retention & Security

We retain form submissions and inquiry records for as long as needed to respond to your request, provide services, and meet legal/recordkeeping obligations. We use reasonable administrative and technical safeguards to protect information, but no method of transmission or storage is 100% secure.

6. Your Privacy Choices & Rights

California Residents (CCPA/CPRA)

If you are a California resident, you have the right to:


  • Know what personal information we have collected about you
  • Delete personal information we have collected (subject to legal exceptions)
  • Correct inaccurate personal information
  • Opt out of the "sharing" of personal information for cross-context behavioral advertising (see Section 3 opt-out links, or contact us using Section 9)
  • Non-discrimination for exercising any of these rights


We honor Global Privacy Control (GPC) browser signals where applicable.


All Visitors

You may unsubscribe from marketing emails at any time using the unsubscribe link in any email, and can request removal from our contact list by emailing us directly.


To submit a privacy request, contact us using the information in Section 9

7. Children's Privacy

The Site is not directed to children under 18, and we do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us so we can delete it.

8. Third-Party Links

Our Site links to third-party sites we do not control, including Instagram and our financing partners' application portals. This Privacy Policy does not apply to those sites, and we encourage you to review their privacy policies separately.

9. Contact Us

If you have questions about this Privacy Policy or wish to exercise a privacy right, contact us at:


Soléa Aesthetics & Wellness 7851 Mission Center Court, STE 330 San Diego, California 92108, United States Phone: (619) 432-6700 Email: info@soleaaesthetics.com

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top reflects the most recent revision. Continued use of the Site after changes constitutes acceptance of the updated policy.